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2009 Xifu Chinese Wedding Campaign
2009 Xifu Chinese Wedding Campaign
The Chinese tradition of parents and parents-in-law purchasing gold jewellery for newly-weds has taken on a new meaning. World Gold Council has launched their 2009 Xifu Chinese wedding campaign, championing contemporary gold wedding jewellery, modern wedding gowns, inspired by Chinese traditional culture. This year’s campaign features three-and-four piece gold boxed wedding sets; innovative gold designs incorporating auspicious patterns such as the dragon and phoenix, mandarin ducks and lilies. The campaign appealing to China’s youth and its celebrity culture is available from key retail stockists in Beijing, Shanghai, Shenyang, Nanjing, Zhengzhou, Guangdong and Hongkong.
For more information please contact: Gerry Chen, WGC China
IMAGES Designs from the Xifu wedding campaign Mother and daughter ad Selection of wedding set pieces
CREDITS The First Tactical Campaign of Only Gold in China Since 2004, through the World Gold Council’s endeavours, the Xifu wedding campaign has proved to be the most influential branded wedding campaign which has grown from strength to strength. Today, under the World Gold Council’s global communication campaign of Only Gold, the Xifu wedding campaign is re-defined as a tactical promotional campaign under the Only Gold programme.
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