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Chanel, Benjamin Comar
JEWELLERS PROFILES MEET
BENJAMIN COMAR; CHANEL FINE JEWELLERY
- 3 PAGES
PAGE ONE:
Chanel Fine Jewellery was launched in 1993, the first major fashion brand in modern times to move into fine jewellery, just as Mademoiselle Chanel was the first to launch a diamond jewellery collection, against the prevailing trend towards costume jewellery, in 1932. Benjamin Comar is International Jewellery Director of Chanel Fine Jewellery.
"At Chanel, there is a natural symbiosis between fashion and jewellery, as Mademoiselle Chanel herself had a personal passion for jewellery and has given us so many themes, Byzantine, Black and White, Comet, Stars and Camélia for example. We work within these strong themes so that there is an authenticity to our jewellery collections.
PAGE TWO:
"We have a strong fashion heritage of course but we treat jewellery differently. We play by the rules of the jewellery world, we sell only through our own retail stores and we make long- term products - our Coco ring was launched in 1993 - not fashion or fashionable jewellery. For us creativity is the link, not only stones and fine craftsmanship but true creativity. The use of gold is the point of differentiation between costume jewellery and fine jewellery, and I am so pleased to see yellow gold coming back in such a big way.
PAGE THREE:
"Gold is a key feature for Chanel, very powerful for us as Mademoiselle loved golden Byzantine and gilt baroque richness, expressed in many ways, including her iconic gold chain. In the 80s gold was power-oriented, but today gold in fashion is joyful and unpretentious, about happiness and warmth. We wanted to create a gold collection for a while, and the new Camélia all-gold collection is fresh, summery, light and easy and comfortable to wear, another of Chanel's original characteristics. Gold, for us at Chanel, is the material of love and happiness, shiny and smiley, and totally linked to our values."
Chanel Fine Jewellery - Benjamin Comar
Page 1
Left hand picture: Model wears Chanel's Camélia Ajoure ring in 18k yellow gold.
Copyright CHANEL Fine Jewellery
Right hand picture: Model wears Chanel's Camélia Ajoure sautoir necklace in 18k yellow gold.
Copyright CHANEL Fine Jewellery
Page 2
Left hand picture: Chanel's Coco cuff in 18k yellow gold with citrine, peridot, amethyst and tourmalines.
Copyright CHANEL Fine Jewellery
Right hand picture: Chanel's 18k yellow and white gold rings from the Chanel Profile de Camélia collection.
Copyright CHANEL Fine Jewellery
Page 3
Left hand picture: Model wears Chanel's Camélia Ajoure bracelet in 18k yellow gold.
Copyright CHANEL Fine Jewellery
Right hand picture: Model wears Chanel's Camélia Ajoure earrings in 18k yellow gold.
Copyright CHANEL Fine Jewellery
CHANEL FINE JEWELLERY
For further information and stockists worldwide please visit www.chanel.com
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